Alice+Olivia
As the Director of Creative Services, I spearhead the conceptualization, development, and execution of seasonal campaigns through integrated strategies encompassing homepage design, digital and email assets, social media, in-store signage, video, and direct mail, all while ensuring brand synergy across communications. Bringing extensive experience in both pre- and post-production for video and still photography, I collaborated with multiple global vendors to navigate tight deadlines, as well as expertly managed the internal creative calendar and project flow.
Concet & Art Direction, Design, On-Set Photo & Video Direction, Pre & Post-Production, Project & Workflow Management
Founder & Creative Director: Stacy Bendet
Spring/Summer Campaign
This Alice + Olivia campaign bursts with vibrant energy, evoking the height of springtime glamour. Dressed in bold, painterly floral prints with voluminous silhouettes, the styling strikes a balance between playful femininity and sophisticated drama. The scattered deli backdrop adds a whimsical, unexpected touch that enhances the overall freshness and exuberance of the scene.
The Beatles Collection
This Alice + Olivia Beatlemania campaign pays bold tribute to The Beatles, reimagining the iconic Abbey Road moment through a high-fashion lens. With vintage-inspired silhouettes, mod stripes, and statement pieces emblazoned with lyrics and logos, the styling merges rock ’n’ roll nostalgia with a modern edge. Set against a stylized crosswalk backdrop, the campaign captures the rebellious spirit and cultural legacy of the Fab Four with playful attitude and graphic flair.
AO.LA
This brand new denim line launch channels the sun-drenched spirit of Los Angeles with a nostalgic nod to vintage rock culture. Featuring effortless denim and a graphic Bowie tee, the look captures the raw energy of 1970s rebellion with a modern, feminine edge. The setting—bathed in golden light and framed by desert flora—amplifies the laid-back cool and iconic attitude at the heart of the collection.
