Origins

As Consulting Design Director at Origins, I led the creative direction for a major brand repositioning on Amazon.com, transforming strategic concepts and mood boards into cohesive digital-first assets. From initial ideation to final execution, I designed and directed a unified visual narrative that aligned seamlessly with the brand’s refreshed vision. Working under tight deadlines, I balanced strong conceptual thinking with refined design execution across all key touchpoints of the Amazon brand store including the landing page, category pages, and all individual product pages.

Concept & Design Direction, Art Direction & Design, On-set Photo & Video Direction; Pre & Post Production

View the work on Amazon.com