As a Design Director with deep expertise across the luxury landscape—including fashion, beauty, fragrance, and publishing—I specialize in shaping refined, elevated creative visions for some of the world’s most iconic brands. My approach combines strategic storytelling with a modern sense of design, bringing 360° brand development to life through campaigns that embody both innovation and timeless luxury.

I have a superior understanding of heritage brand storytelling and contemporary visual culture, seamlessly fusing narrative and commerce to deliver work that resonates deeply and drives measurable engagement. From concept to execution, I lead multidisciplinary teams through every phase of creative development: uniting design, marketing, and production to achieve a cohesive and impactful brand presence.

Equally comfortable on set or in the studio, I’m experienced in art direction for live shoots and events, directing high-profile talent, and shaping compelling stories across short- and long-form video, digital, print, and experiential. My keen eye for typography, layout, and form, coupled with fluency in the Adobe Creative Suite and familiarity with Figma, allows me to guide projects with both artistic precision and strategic intent.

I thrive at the intersection of luxury and culture, maintaining a forward-thinking perspective on social and digital trends, emerging talent, and innovative creative partners—from photographers and filmmakers to CGI artists. A collaborative, self-starting leader, I’m passionate about mentoring high-performing teams, inspiring creativity, and delivering elevated design solutions that strengthen brand equity and build enduring emotional connections with audiences.

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Skills

Campaign Ideation
Brand Identity Design
Design Direction
Print Design / ООН
Digital Design
Social Strategy
On-set Art Direction
Video Direction
Packaging
Website Design
Project Management
Adobe Creative Suite
Team Leadership
Mentorship